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Guest wishlists let anyone save products, with no account needed. Requiring a login before the first save is one of the most common reasons shoppers give up on a wishlist, so guest wishlists usually get far more use.

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How it works

  • The first time a guest saves something, their browser gets an anonymous session ID. Their wishlist is tied to that ID.
  • When the guest logs in or creates an account, their guest wishlists move to their customer account automatically, on the first page they open after signing in. Nothing is lost.
  • If a different customer then logs in on the same browser, they start fresh. They never see the previous shopper’s lists.
A guest wishlist lives in one browser. If the shopper clears their browser data or switches device before logging in, they lose access to it.

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Turn guest wishlists on or off

Go to Insights → Wishlist Settings and use the Guest wishlists toggle (“Let shoppers save without logging in”). Guest wishlists must also be included in your plan. When they are off, a guest who clicks the wishlist button sees “Please log in to save items to your wishlist.” with a Log in link. After logging in, they return to the page they were on.
What a guest sees when guest wishlists are off

What a guest sees when guest wishlists are off

You can change that message under Manage Wishlist → Error Messages.

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How long guest wishlists are kept

Guest wishlists are deleted automatically 90 days after they are created. Wishlists of signed-in customers are never deleted automatically. The retention period is shown in a banner on Customers → Guest Users. To change it, contact support.

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Guests in your reports

  • Customers has a Guest Users view. Guests have no name or email, so search and sort are not available there.
  • Guests do not receive reminder emails and do not fire the Shopify Flow trigger, because the app has no email address or customer for them.